THE NEXT BEST THING by AESOP ROCK

'The Next Best Thing', a short story about the creative process by rapper Aesop Rock and visual artist Jeremy Fish. This beautifully designed 24 page book comes with a 7 inch picture disk that coincides with each page of the book (ie: old school style kid's books with records for those born pre 1979! A chime was incorporated into the beat to indicate to the reader when to turn the page). 'The Next Best Thing' is a collaborative effort and represents a homegrown approach to 'creative block' shared by the two. The artist places all half-done projects to the side and proceeds to convince him/herself that he/she will promptly hatch the greatest idea ever to have been conjured in the history of life as we know it. Once convinced that a stellar outcome is inevitable, the pistons should pump on their own...