Ask any true hip-hop fan and he can tell you exactly where and when he first heard Doom’s Operation: Doomsday. Against seeming insurmountable odds, the album - bootlegged mercilessly, floating in and out of print on various labels since it’s release in 1999 - gained mythical status amongst music aficionados of all backgrounds as one of the landmark releases of the past decade. At its core? One man, a microphone, an MPC 2000 and a Roland VS 1680. By the time of Operation: Doomsday’s recording, Doom was a transformed man: a veteran of hip hop’s aging “new school” reinvented as the masked, abstract wordsmith of the now.
His pointed wit, subtly subversive lyrics and stream-of-consciousness flow over adventurous sample-based production created the measuring stick by which rappers in the coming decade would measure themselves.This spring, Doom's own Metal Face Records will release Operation: Doomsday as it was intended to be heard: as a special remastered and expanded two-disc set, featuring a 32-page lyric book and a complete collection of alternate versions, B-sides and instrumentals, packaged in a 7” x 8” tin lunch box. Stones Throw’s Jeff Jank, an often Doom collaborator, and San Francisco-based artist Jason Jagel, who provided the painting for Doom’s MM...Food album, were enlisted to create both an updated version of the album’s iconic comic-book style cover art for the box and a set of 10 Doomsday MCs trading cards (featuring Doom, Kurious and others) especially for this release. Produced by Stones Throw Records GM and A&R Egon and under the watchful eyes of Doom himself, this is Operation: Doomsday as it was intended to be experienced !